After two years of building DianaHR into a trusted HR operations partner for startups, we're making a big move. Today, we're announcing that DianaHR's client operations have been acquired by Chore, and our company is going all in on Diana, an AI coworker for small businesses. We offer whiteglove onboarding to help small businesses automate the work that slows them down.

This wasn't a decision we made lightly. DianaHR has been a valuable product and we had over 90% retention with our customers, something we are very proud of. Our clients trusted us with their people operations, their payroll, their compliance. We built something that worked, and we're proud of that.

But we also saw something that we couldn't ignore.

Why We're Making This Move

When we launched Diana a few weeks ago, we saw a market that dwarfs what we'd been building in HR services. Diana is an AI coworker that lives right inside Slack, giving every person at your company their own assistant that can actually get work done for them. No technical setup required.

With Diana we guarantee that we’ll solve a real business problem for you in the first 10 minutes. Diana handles work across finance, operations, sales, HR, and more. She connects to over 3,000 business tools, the ones you're probably already using like Google, Asana, Notion, Zendesk, and thousands of others. Think of it as having an extra team member who never drops a ball, works across every department, and is available around the clock.

We built DianaHR by sitting inside startups and understanding exactly what growing companies need. That experience is now baked into Diana. We're not building another chatbot you'll forget about in a week. We're building something that actually takes work off your plate, the kind of AI-powered help that used to only be available to big companies with big budgets.

Why Chore Is the Right Home for Our Clients

When we decided to change our focus, the most important question was: who do we trust with our clients?

Chore was the clear answer. They've been running back-office operations for startups for over six years, supporting hundreds of companies across HR, payroll, compliance, finance, and equity. They're recommended by over 100 VC firms. They assign every client a dedicated Chief of Staff, respond in under five minutes, and work on top of the platforms you already use, so there's no painful migration.

They also recently launched Ollie, their AI-powered operations assistant, which is built on real operational knowledge from hundreds of startups. If you're a DianaHR client reading this, you're going to be in very good hands.

What's Next

Diana is live. We have early customers. And we have a team that has spent years working inside real businesses, handling sensitive data, and building tools that people actually rely on every day.

We're just getting started.

If you want to learn more about Diana, visit getdiana.com. If you're running a business and spending too many hours on work that doesn't move the needle, we'd love to show you what Diana can do.

And if you're one of our DianaHR clients: we never took your trust for granted. You let us into the most sensitive parts of your business, your people, your payroll, your compliance, and you believed in us when we were just getting started. That meant everything. We're grateful for every one of you, and we're confident that Chore will give you the same level of care and attention that we always strived to.

Onward.

Upeka Bee CEO, Diana Intelligence Corp.