DianaHR Raises $3.7M Seed Round to Redefine HR for Startups with AI Agents
DianaHR Raises $3.7M Seed Round to Redefine HR for Startups with AI Agents
Running a business should be about building products, serving customers, and growing a team, not chasing compliance deadlines or worrying about payroll errors. Yet for 1.4 million+ small and midsize businesses in the US, HR and paperwork continues to be a constant source of distraction. They are either struggling with one of 5700 pieces of HR software, or using one of 54,000 HR consultancies, often with low NPS.
At DianaHR, we believe HR shouldn’t feel like overhead. It should feel invisible, handled seamlessly in the background so founders and operators can stay focused on the work that matters. With AI Agents, realizing this vision is possible at last.
That belief has driven our journey so far, and today we’re excited to share a milestone: we’ve raised a $3.7M seed round led by Kevin Mahaffey of SNR Ventures, with participation from General Catalyst, Y Combinator, Liquid2 Ventures, Roar Ventures and prominent angels including Immad Akhund, Justin Kan, Emmett Shear and Arash Ferdowsi.
From Gusto to DianaHR
Our founder and CEO, Upeka Bee - formerly Head of Engineering at Gusto HR - saw firsthand that SMBs needed more than another software dashboard. They needed HR-as-a-Service: a system that plugs into their existing tools, automates repetitive work, and gives them access to real HR specialists when it matters.
Instead of forcing businesses to switch platforms, DianaHR’s AI Agents integrate with ADP, Gusto, Rippling, Warp, Every.io, and more. The experience is seamless: clients make requests via email or Slack, and DianaHR’s AI handles the majority of tasks automatically. A dedicated HR specialist steps in for complex issues, ensuring every client gets the accuracy of automation with the empathy of human support.
AI Agents Are The Future Of HR & Operations
Small businesses make up the backbone of the economy, yet their HR options have been outdated for decades; plagued by expensive consultants and rigid software. AI Agents finally offer an alternative that perfectly meets what founders demand: “I just need this handled.”
It just works
Customers reclaim 15+ hours a week by offloading back-office HR.
Companies cut HR costs by 60% or more compared to consultants.
Our NPS is 90+, with zero churn to date.
Revenue has doubled every quarter since launch.
Why DianaHR
Unlike payroll providers or traditional consultancies, DianaHR isn’t another piece of software you have to learn or a service you have to manage. We combine:
AI automation that handles 90% of HR work: payroll, benefits, onboarding/offboarding, compliance & registrations, and taxes.
Dedicated HR specialists for the 10% of edge cases that require human judgment.
Seamless integration with your existing tools, so there’s nothing new to set up.
The result? HR and Payroll Back Office that feels like it’s just… handled.
Let us handle your HR & People-Ops
With this new funding, we’ll expand our engineering and operations teams, accelerate our product roadmap, and onboard more of the incredible businesses on our growing waitlist.
Our goal is bold but simple: bring world-class HR to the 1.4M SMBs in the US starting with 10 up to 500+ employees, companies that have historically been underserved, overcharged, and overlooked.
None of this would be possible without our investors, our incredible customers, and the DianaHR team. Thank you for believing in us and fueling the next stage of our journey.
We’re just getting started. Whether you’re a founder or operator scaling from 10 to 500 employees, tired of back-office headaches, or a builder who wants to join our mission, we’d love to hear from you.
Upeka Bee, Founder & CEO
Running a business should be about building products, serving customers, and growing a team, not chasing compliance deadlines or worrying about payroll errors. Yet for 1.4 million+ small and midsize businesses in the US, HR and paperwork continues to be a constant source of distraction. They are either struggling with one of 5700 pieces of HR software, or using one of 54,000 HR consultancies, often with low NPS.
At DianaHR, we believe HR shouldn’t feel like overhead. It should feel invisible, handled seamlessly in the background so founders and operators can stay focused on the work that matters. With AI Agents, realizing this vision is possible at last.
That belief has driven our journey so far, and today we’re excited to share a milestone: we’ve raised a $3.7M seed round led by Kevin Mahaffey of SNR Ventures, with participation from General Catalyst, Y Combinator, Liquid2 Ventures, Roar Ventures and prominent angels including Immad Akhund, Justin Kan, Emmett Shear and Arash Ferdowsi.
From Gusto to DianaHR
Our founder and CEO, Upeka Bee - formerly Head of Engineering at Gusto HR - saw firsthand that SMBs needed more than another software dashboard. They needed HR-as-a-Service: a system that plugs into their existing tools, automates repetitive work, and gives them access to real HR specialists when it matters.
Instead of forcing businesses to switch platforms, DianaHR’s AI Agents integrate with ADP, Gusto, Rippling, Warp, Every.io, and more. The experience is seamless: clients make requests via email or Slack, and DianaHR’s AI handles the majority of tasks automatically. A dedicated HR specialist steps in for complex issues, ensuring every client gets the accuracy of automation with the empathy of human support.
AI Agents Are The Future Of HR & Operations
Small businesses make up the backbone of the economy, yet their HR options have been outdated for decades; plagued by expensive consultants and rigid software. AI Agents finally offer an alternative that perfectly meets what founders demand: “I just need this handled.”
It just works
Customers reclaim 15+ hours a week by offloading back-office HR.
Companies cut HR costs by 60% or more compared to consultants.
Our NPS is 90+, with zero churn to date.
Revenue has doubled every quarter since launch.
Why DianaHR
Unlike payroll providers or traditional consultancies, DianaHR isn’t another piece of software you have to learn or a service you have to manage. We combine:
AI automation that handles 90% of HR work: payroll, benefits, onboarding/offboarding, compliance & registrations, and taxes.
Dedicated HR specialists for the 10% of edge cases that require human judgment.
Seamless integration with your existing tools, so there’s nothing new to set up.
The result? HR and Payroll Back Office that feels like it’s just… handled.
Let us handle your HR & People-Ops
With this new funding, we’ll expand our engineering and operations teams, accelerate our product roadmap, and onboard more of the incredible businesses on our growing waitlist.
Our goal is bold but simple: bring world-class HR to the 1.4M SMBs in the US starting with 10 up to 500+ employees, companies that have historically been underserved, overcharged, and overlooked.
None of this would be possible without our investors, our incredible customers, and the DianaHR team. Thank you for believing in us and fueling the next stage of our journey.
We’re just getting started. Whether you’re a founder or operator scaling from 10 to 500 employees, tired of back-office headaches, or a builder who wants to join our mission, we’d love to hear from you.
Upeka Bee, Founder & CEO
Sep 15, 2025
Sep 15, 2025